Salty Mermaid Coupons & Offers - August 2026

Salty Mermaid began with a simple but powerful idea: swimwear should feel as good emotionally as it does physically. Founder Sarah Jon set out to create a brand that would help women feel confident, powerful, and fully themselves, not just at the beach, but in every moment surrounding it. Her vision was never about creating a brand that felt overly polished or traditionally feminine, but about capturing a kind of beauty that feels sexy, strong, and self-assured. Inspired by the love, loyalty, and memories shared among close friends, she built Salty Mermaid to be more than a collection of swimsuits. It was meant to reflect the women who wear it: sultry, captivating, strong, and fully present in the moment. From the beginning, it was shaped by an ethos of women uplifting other women to feel included, beautiful, and confident in their own skin.

The brand itself was named late one night over a glass of wine with friends, when "Salty Mermaid" finally clicked. "Mermaid" captured the natural connection to water, femininity, freedom, and the spirit of swim, while "salty" brought in something more personal—an attitude, an edge, and a feeling. It reflected the playful duality she loved: a woman can be sweet or salty, soft or bold, feminine or fierce. Together, the name became a reflection of the personality behind the brand and the women it was created for.

What began in 2017 as a passion-driven idea has grown into a recognized swimwear brand. Salty Mermaid's journey has included major Miami Swim Week runways, partnerships with Maxim Covergirl and Miss USA, and collaborations with top models and influencers. Our swimwear has been featured in the Sports Illustrated Swimsuit Edition, in the Dallas Cowboys Cheerleaders Swimsuit Calendar, and in other notable platforms that continue to tell our story and solidify our place in swimwear.